Mirrorball Dos Equis Luna Rising İmmersive Theatre And Experiential Event, youtube mp3 indir
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Mirrorball - Dos Equis: Luna Rising - Immersive Theatre and Experiential Event
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To raise awareness and intrigue around the Dos Equis Brand in select growth markets, Mirrorball produced a series of Full Moon themed happenings entitled Luna Rising. On every level, the entire experience was designed to break the mold of what consumers have come to expect from a branded event. Even getting there was an experience. To RSVP, consumers needed to call a mysterious phone number and were given a rendezvous location where they met their guide & were led to a hidden warehouse door, usually tucked down a dark side-street. Once inside, the immersive experience was all-encompassing, complete with actors in extravagant costumes leading guests astray from their guests & into a surreal alternative world which included hidden rooms & engagements, mood-altering music, beer cocktails, creative projections & lighting design. The outside world felt a healthy dose of FOMO as they peered in on the experience through Social Media using the LUNARISING hashtag.